The BAB story

About BAB for short

Barely Awake Beauty — BAB for short — is a skincare line with a bold point of view: you don’t have to be a morning person to make time for yourself.

Our Point of View

Less perfect-skin pressure. More room to be you. We believe your skin ritual should fit your life, not become another performance.

Meet Your Ritual

Explore the BAB skin line, read the individual product details, and choose what belongs on your shelf. One new addition or a fresh routine: it’s on your terms.

Before You Order

Visit our FAQ and review our shipping and returns policies for information about shopping with BAB for short.